6 Tips to Improve the Conversion Rate on Your Site
If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are six tactics to help you increase your conversion rate.
The majority of visitors to your website will be using mobile devices. If your website does not cater to these visitors you will immediately discourage them from looking further.
In addition, a site that is not mobile-optimised will be penalised in Google’s search ranking, reducing the number of visitors to your site.
Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects of your content influence conversion. You will need to create two different versions of your page and monitor which version garners more sales.
Use clear language
It is important to use clear language on your site and avoid jargon. Customers should be able to easily understand the products and services you sell when they visit your website. You should provide as much detail as possible about your offering to encourage customers to make a decision on the spot. If they need to visit other sites to get more information, chances are that they will not come back to your site to complete the purchase.
Offer payment options
You should make sure that you have different payment options available. This will ensure a wider target market. Many customers will abandon their purchase if they find that your site does not accept their desired payment method.
People feel more comfortable completing a purchase when they know that they can return the product. The more favorable your return policy is for clients, the higher your conversion rate will be. Take some time to consider reasonable return policies for your site and make sure you display the information prominently.
Knowing what your conversion rate is and continually striving to improve it is an important aspect of online business. Implementing some of the strategies discussed here should help you boost your conversion rate, and thence the profitability of your business.